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3 ECOMMERCE TIPS FOR SMALL BUSINESSES

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The internet is a 24-hour online marketplace and a custom-designed eCommerce platform is your ticket to grabbing a piece of that pie. TropicExposure offers complete development of a custom eCommerce solution, allowing you to sell products through an online store, or even providing standalone eCommerce software packages. We’ll also help you through the process of enabling your website to accept credit cards securely and confidentially, so that your customers will feel safe making a purchase through you.

We understand small business owners are busy running their business and think there is no time in their hectic schedules for the ever changing landscape of online technology. The following rock solid eCommerce marketing tips will help to focus on what is most important for small business eCommerce in 2016.

1. “Mobile friendly” wins the day. With smartphone and tablet usage rising every year (and no end in sight), consumers are using these devices for shopping more and more (50.3%to be more specific). If you have a website, congratulations but if it isn’t mobile friendly you could be losing customers without knowing it. The answer is to use responsive web design so your website renders properly regardless of screen size. This allows every user, from the small smartphone user to the large desktop monitor user to see your website as it was meant to be.

2. Find and develop an edge. As a small business you already know that you can’t compete online just based on price. If you want to create a user experience that keeps your customers coming back repeatedly you need to have exceptional service and products. Determine what it is that sets you apart from your competition and build on that. Whether it’s your free shipping, your online chat facility, or your personalized customer service, make it the best in your niche. Whatever it is that makes your business unique, make sure that you make it unmistakable on your homepage.

3. If you haven’t done so already, start to build a database of loyal customers. Internet marketers are known for saying “the money is in the list” and that statement is just as true for online retail businesses. Offline or online, your best customer is a repeat customer. Keep your business foremost in their mind by connecting on a regular basis, either via email or through social media channels. Social media allows you to keep your customers informed and offer them specials at very low cost, use that to your advantage.

With an fully customized to your needs, Magento  eCommerce platform, additional marketing tools are at your disposal as well! Have a “Sale”, add more pictures to an item’s listing, choose “Featured Items” and so much, much more! Dictate your website’s level of online success further by utilizing other  services that help drive traffic to your site, such as online search engine marketing.

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