Digital Training & Workshop

We employ a specialist team of content marketers that includes PRs, bloggers, copywriters, journalists, editors, web developers and social media experts. This means that we are able to create the following forms of killer content for your website.

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Digital Strategy Process

A digital strategy is essential to survival. We can segment the digital strategy process into three main phases.

Project Kick-Off

Our team will meet with you to identify your business goals, brand objectives, and review any materials you provide us with that will help us shape out your marketing strategy. After that we will create a project brief including a timeline for deliverable.

Research

As we begin to learn more about your business, we will conduct marketing research and an in-depth audit of your industry landscape in order to identify cultural trends, define your target customer, and determine the value propositions that make your brand stand out in the market.

Engagement Plan

Here we begin to lay the foundation for all future efforts in the marketing plan. We craft the messaging that properly communicates the voice of your brand, determine the specific channels that will help reach your target audience, and define the KPIs that will help us track and measure the results of your marketing campaigns.

Creative Concept

We will utilize the established messaging and branding to design all of the creative assets needed to conduct the campaign and bring the marketing concept to life. From print materials to unique collateral for each digital marketing channel, we will create a cohesive concept to unify your marketing campaign across multiple outlets.

Activation Plan

Once the initial marketing strategy is in place, we will create an activation plan for how to execute your campaign. Together we will work to allocate a budget for each marketing channel, develop a media plan, and establish an execution timeline to manage the deliverable of the campaign itself.

Features of Digital Strategy

Directions
Audience
Competitors
Online Customers
Budget
Optimizing