Effective eCommerce Website

Professional e-commerce website design

We can simply pour your products into our great looking templates and apply your branding or we can take you on a journey from persona creation and real user testing, user experience and user flows, map out the entire journey from start to completion with real commercial focus of conversion, upsell and completion.We can measure performance and continually improve the user experience and help you change it as devices and your customers or your products change.We can help bring different customers to your door and help you understand online, even help you create sales channels for your products.

  • ­Design that attracts customers.
  • ­Beautiful and modern design that makes difference.
  • ­Boost your sales with strategically designed marketing materials.

We take your product, the latest in design techniques and best practice – then bind them into a solution that fits your business.Making your e-commerce website design responsive to mobile and tablet devices is crucial and will make significant improvements to your online sales and conversions.We have a range of e-commerce platforms for you to choose from, we will help you choose the right one for your business and that best fits your budget.We have our own custom built e-commerce content management system that has been used for the likes of Jessops.com and built the full user experience, including design, for Lakeland integrating to the Hybris platform.Outside of bespoke solutions or integrating our services to your existing platform we offer Magento development and a number of modules built upon Umbraco and WordPress for simpler solutions.

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Our eCommerce Development Process

Our comprehensive eCommerce development strategy ensures a perfectly crafted website for your business.

Set clear goals on every page

Every page of your website should have a defined purpose. For example, your homepage should entice users to click through to your categories, or better yet, straight through to a product page. From there, your product page should answer any lingering doubts users might have and convince them to make a purchase. Your shopping cart page should simplify the checkout process and have a feature like a follow-up email that reassures shoppers that the transaction was successful. Keep this in mind when planning out the various types of pages that you’ll have on your ecommerce website.

List contact information

Find ways to make it very simple and enticing for customers to contact you so that it’s easy for them to get in touch with you directly.

If you don’t display your contact information visibly for your customers and they have to scour your site for contact information, it could lose you a sale. Outside of listing your location and phone number, you can also provide FAQs, product reviews, or comments for users to read, as well as user-generated content like customer testimonials that highlight satisfied customers that use your products.

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Build brand loyalty

Look for opportunities to bring users back to your website whenever possible.

Most people shop online by visiting a number of different websites when searching for a particular product. Ideally, the more times a user visits your website, the more likely they are to make a purchase. A great way to bring users back to your website is with timely emails that go out announcing the arrival of new products or seasonal sales. If a popular item is out of stock, you can also ask for users’ emails and notify them when you have that item back in stock. By doing this, you’re not only servicing their needs, but showing them that you care about their experience beyond selling them a product. Furthermore, you also have their contact information for future email campaigns.

Hassle-free checkout process

Create a checkout process that makes it effortless for your visitors to purchase your products.

It has been proven that the more cluttered and complicated an online checkout page becomes, the more likely a customer who was willing to make purchase will just exit your site instead. As well as maintaining a simplified checkout process, work to make your customers clearly aware of extra costs such as flat, expensive shipping rates that could hamper a potential sale. Finally, display trust symbols like VeriSign or McAfee badges proudly on your website in order to indicate that your checkout process has been verified and is secure in order to help ease any fears that potential customers could have when shopping online.

Be up 100% of the time

A website is only a helpful ecommerce tool if it is functioning correctly.

Make sure that your hosting plan is reliable and that it has the ability to handle any future needs your website might have. Your hosting plan should grow as your business and orders grow, and if your plan is lagging behind and delaying your shipping or curtailing potential sales, you need to upgrade immediately. Being skimpy on a hosting plan that is not suitable to handle the amount of orders coming in will negatively affect your reputation and lead to decreased sales figures.

Features of eCommerce Website

Focus on Product
Product Details
Product Filtering
Shopping Cart
Shopping Options
Payment Systems