E-newsletters

Responsive Email Newsletter Designs

Responsive email is a huge step forward for marketers, allowing you to reach your customers on desktop, mobile and tablet with a design that adapts to suit your reader’s device. In recent years we’ve seen a huge uptrend in users accessing their mailbox via mobile. This adds a whole new range of design considerations as technology continues to diversify. Our responsive templates ensure your communications look professional across Android, IOS and Windows platforms. Not only that, their ‘fluid’ design responds to fit a vast range of screen sizes and resolutions including retina displays and hi-res devices. You will receive a responsive email template as standard with all our email marketing services, allowing you and your valued subscribers to get the most out of every email marketing campaign. The email marketing platform that we use also allows the email to be viewed across all email providers i.e. Outlook, Hotmail, Gmail and Yahoo. We use this tool to test and refine the design of the newsletter.

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E-newsletter Design Process

Here are 5 steps to create the best email newsletter for your business or personal goals

Newsletter's goal

Before we start drafting a single word, we’re fully aware of the newsletter’s goal and how it fits into your larger content strategy.

Most recipients spend no more than a couple seconds when viewing an email, so it’s critical that your campaigns are designed to be both cohesive and compelling to engage with. Whether you are supplying an informational resource or marketing a product with your email marketing campaign, a single focus must be decided upon in order to grab your recipients’ attention and direct them towards your desired action. Too many different calls to action and pieces of unrelated content can cause users to stray from accomplishing the intended goal of an email.

Gather content

Once we have a goal for your newsletter, we’ll have to find content for it. Depending on how early we set your newsletter’s goal and how often we plan on sending a newsletter, we could be able to actively or passively find content. Active means we’re going on the hunt for content that’ll solve a specific goal. Passive means that we’ll randomly stumble on it when browsing for other content, but realize it could fit in nicely.

However we like to gather content is up to you, but great places to look for content are your company’s blog, social media accounts, lead gen content, internal newsletters, and training documents.

Design template

We design and structure your emails to cater towards your goals and your audience. Through careful placement of strong calls to action and supporting images, we help your campaigns drive results.

The goal of an email is to trigger clicks and drive traffic to your site. Once there, it is important to fulfill subscribers’ expectations and use landing pages that reflect whatever your email is advertising. As a brand, you want to offer a consistent user experience to your customers for the entire campaign so that in turn, the experience drives conversions.

Optimization

Nobody likes to receive an email that isn’t addressing their specific needs. We send relevant messages to users who want them through use of segmentation, analytics, and past user activity.

All of our email marketing campaigns take advantage of A/B testing options to measure and optimize your click-through and open rates. This helps to make sure that your newsletters are created with email best practices, as well as brand-specific data or the use of email automation, which allows us to create an email that is perfectly tailored to your customers.

Analysis

To make sure that the highest percentage of subscribers open and click-through your email campaign, we will find the optimal time and frequency to distribute campaigns.

Our email marketing solutions are always focused on driving results. We thoroughly analyze findings and aim to understand user behavior surrounding email campaigns, and use our insights to develop an approach that best fits the needs of your brand and users. This phase of the process is a critical component of an effective email marketing strategy as it helps to identify what’s working best and where there may be areas for improvement.

Features of E-newletter

Software certifications
Customisable sender address
Content personalisation
Recipient grouping
Consistent display on mobile devices
Comprehensive tracking