Pay Per Click (PPC) Management

Pay Per Click advertising is a fantastic way to increase your brand exposure and reach. When it’s done correctly, returns on money you spend on PPC can be 10x to 1,000x times the initial investment. But when it’s done poorly, you can quickly find your budget broken with nothing to show for your effort or money spent.

PPC marketers provide expert guidance and support. We develop data-driven, goal-oriented strategies and a prioritised list of recommended activities.
We manage your accounts daily, monitoring bid prices and budgets, knowing when to drive forward and when to pull the plug to maximize your ROI. Building successful PPC campaigns is as much art as science–and our track record proves we’re fantastic at both.

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Pay Per Click (PPC) Management Process

Reach the right audience, at the right time, on the right platform through a paid media marketing strategy.

Information & Business Goals

Project Brief – Define client information & business goals along with all required information to properly complete discovery process

Keyword Research – Define target keywords for AdWords, or other PPC campaigns based on business goals outlined in the project brief and identify opportunities from the paid media audit.

Paid Media Audit – Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics.

Competitive Analysis – Define PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk.

Marketing Strategy

Paid Media Strategy – Define all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including landing page recommendations, ad copy, targeting options, and budget.

Measurement Planning – Document measurable short-term and long-term goals to evaluate campaign performance.

Landing Page & Campaign

Content Implementation – Adjust website copy based on a cohesive content strategy to reflect targeted keywords found during the keyword research phase.

Technical Implementation – Implement edits to the website’s coding based on the strategy recommendations. This could include changes to landing page elements such as meta descriptions, internal links, or anything that would help support the overarching objective of the campaigns.

Campaign Optimization

Short-Term Adjustments – Change bids, ads, and landing pages based on short term performance indicators (daily or every few days).

Campaign Adjustments – Make global changes to the campaign based on trends that are identified over time (weekly or biweekly).

Analysis & Reporting

Monthly Performance Report – Define client information & business goals along with all required information to properly complete discovery process.

Quarterly Review – Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.

Features of Paid Marketing

Display Ad
Cost per impression
Brand loyalty
ROI
Market segmentation