Pay Social Media

Monitoring, Contests, Management
Setup & Custom Profile Design

Pay Per Click advertising is a fantastic way to increase your brand exposure and reach. When it’s done correctly, returns on money you spend on PPC can be 10x to 1,000x times the initial investment. But when it’s done poorly, you can quickly find your budget broken with nothing to show for your effort or money spent.

PPC marketers provide expert guidance and support. We develop data-driven, goal-oriented strategies and a prioritised list of recommended activities.

We manage your accounts daily, monitoring bid prices and budgets, knowing when to drive forward and when to pull the plug to maximise your ROI. Building successful PPC campaigns is as much art as science–and our track record proves we’re fantastic at both.

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Social Media Marketing Process

Monitoring,Contests,Management Setup & Custom Profile Design.

Information & Business Goals

Project Brief – Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts.

Competitive Analysis – Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews.

Audience Research – Use ad tools to identify audience sizes based on keywords, interests, and influences.

Social Audit – Create baseline for current social performance based on analytics data and social media monitoring.

Social Media Strategy

Profile Strategy – Document actionable plan and a social media strategy to develop or optimize profiles for engagement.

Content Strategy – Create a content calendar that highlights the content that will be used for each social media campaign, and aligns with company branding.

Engagement Strategy – Create rules for engaging with users in and out of the client’s social community. Develop plan to reach out to influencers to leverage their networks for content distribution.

Advertising Strategy – Develop an advertising plan and budget for appropriate networks. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else.

Measurement Planning – Produce measurable short and long term goals when marketing on social media and evaluate campaign performance.

Campaign Execution

Brief Content Implementation – Keep in line with content strategy and social media marketing best practices, and distribute content to appropriate networks.

Community Management – Social media management tactics will follow the engagement strategy and allow for interaction and engagement with users and influencers.

Advertising Implementation – Implement advertising campaigns that align with social media strategy and promote brand recognition. If necessary, adjust the strategy to stay in line with client budget.

Analysis & Reporting

Monthly Performance Report – Document current standing of goals, campaign metrics and tasks completed, and plan for the following month in terms of social media management.

Quarterly Review – Comprehensive overview of social media campaigns and adjustments to the project plan based on the results found on each social media platform.

Features of Social Media Marketing

Targeted Campaigns
Focused Campaigns
Offers Great Content
Video Advertisements
Broadcast Live
Delivers Profitable