Customer testimonials have the highest effectiveness rating
Customer testimonials have the highest effectiveness rating for all types of content marketing, with a rating of 89%. Knowing that video testimonials are doing more than other types of content is pretty important. It reinforces what we’ve witnessed with the explosion of online video consumption. Video has clearly positioned itself as a tool to connect viewers with their brands by fostering trust and loyalty, two things that can be hard to come by without the right marketing.
When your audience is considering a product that could seriously improve their lives or businesses— they don’t want to read a long list of features and benefits. They want to hear from real people about the product and what their honest opinions are. In fact, 90% of customers say buying decisions are influenced by online reviews and testimonials. They want to be able to relate and understand. They want to feel connected to other customers—cities, countries, even continents away. They want to feel like the money they”re spending is validated and the product they are getting is worth every penny. The most powerful tool to turn prospects into customers is positive feedback from your already satisfied customers! By using video testimonials, you give your product an unbiased advantage… and create credibility to boot!