Mobile App Design & Development

UX Designers do goes Beyond UI Design

User experience (UX) design is the process of creating products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.

“User Experience Design” is often used interchangeably with terms such as “User Interface Design” and “Usability”. However, while Usability and User Interface Design are important aspects of UX Design, they are subsets of it – UX design covers a vast array of other areas, too. A UX designer is concerned with the entire process of acquiring and integrating a product, including aspects of branding, design, usability and function. It is a story that begins before the device is even in the user’s hands.

Balancing business requirements

While focusing on user needs it is also important for a UX Designer to be aware of balancing business goals with technology constraints (or opportunities). While it is true that a product cannot succeed without a healthy business, a business cannot succeed without a happy customer— and it is the UX Designer’s job to be the customer advocate.

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Our UX/UI Design Process

In the process, you go through different stages repeatedly while evaluating your designs on each stage. Each stage involves relevant stakeholders in your organization that take part in the process to make your products highly efficient and usable.


Design solves a problem. In order to provide a solution, you first need to understand the problem. To analyze requirements, follow industry standard user research methods including contextual and individual interviews, while observing the users in real environment. Conduct brainstorming sessions with clients and show them your existing products (if any) to get their feedback. Business Manager is the role in an organization that works directly with clients and gets requirements from them. Design team can work closely with Business Manager to understand users and their needs. This knowledge about user and his environment helps you to provide a clear direction to your design.


Research is the basic key step to design user experience. Design team does their research work to explore how the outer world is working on such features. Keep an eye on the latest UI trends, design principles and your existing user experience guidelines. While doing research, start thinking about possible layouts and options to provide the desired experience.


Now you have finalized layout and flow of the required interface with you, the next step is to work on final graphics. Turn the initial mockups and wireframes to great-looking images with theme and styles applied to them. Preparing and sharing of design specifications (principles, guidelines, colors, typography, and iconography) to Development team is also part of this stage. .


Since technical people participate in early stages of the process, they can start implementation while Design phase is in progress. Development team builds back end functionality first and connects it with UI when they get design artifacts. It is better that Design team involves in this step to help development phase. While implementing, it is possible to raise the need of minor changes in design.

Features of UX Design

Search Feature
Social Networking Capabilities
Responsive Design
Less Keyboarding
User Feedback
Ability to Work Offline