UX Designers do goes Beyond UI Design
User experience (UX) design is the process of creating products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.
“User Experience Design” is often used interchangeably with terms such as “User Interface Design” and “Usability”. However, while Usability and User Interface Design are important aspects of UX Design, they are subsets of it – UX design covers a vast array of other areas, too. A UX designer is concerned with the entire process of acquiring and integrating a product, including aspects of branding, design, usability and function. It is a story that begins before the device is even in the user’s hands.
Balancing business requirements
While focusing on user needs it is also important for a UX Designer to be aware of balancing business goals with technology constraints (or opportunities). While it is true that a product cannot succeed without a healthy business, a business cannot succeed without a happy customer— and it is the UX Designer’s job to be the customer advocate.