Web Design & Development Services

We use our knowledge and expertise to take your business further.

We will build your brand through creative, industry leading concepts and digital design. Your website should be as unique as your business. You have unique goals, a unique audience and unique opportunities. That’s why our approach starts with a time-tested process to uncover and capitalize on that uniqueness.

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Website Design & Development Services

Informational Website

Before starting any website design project we will take the time to fully understand your business. We need to discover your brand, business model, objectives, USPs, products, services and most importantly your target markets which will allow us to create an individual, bespoke concept.

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E-Commerce Website

A complete e-commerce service is offered at Tropic Exposure for all product types and budgets.We are an e-commerce website design and solution company that will generate you more sales online; our focus is generating a return on investment for our clients.

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User Experience Design (UX)

Your website is often a customer’s first impression of your company. A first impression you want to get right. It needs to be a functional display of your products or services, without any obstructions in that experience.

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E-newsletters

Mail marketing is a highly cost-effective way to keep in touch with and retain existing customers as well as attract new clients and increase revenue to your business. Compared with other marketing tactics, email marketing offers you one of the highest returns on investment.

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Website Animation

Website animation, if used correctly, can give your website a dynamic look and feel, drawing attention to your USPs or the content that counts.

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Mobile App

In a rapidly developing marketplace it's vital that you have the most up-to-date advice and support to hand when considering how to introduce new mobile services to your internal or customer-facing communications.

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Web Design & Development Process

A Web development process is a documented outline of the steps needed to be taken from start to finish in order to complete a typical Web design project. It divides and categorizes the work and then breaks these high-level sections into tasks and resources that can be used as a road map for each project.

Discovery & Strategy Phase

Every professional website design project starts with a discovery and strategy phase where the web design team – consisting of web strategists, account managers, web designers, and technical managers – interview the client stakeholders on their value differentiation, competitive landscape, and goals for the project. The outcome of this phase is a documented timeline, detailed project plan, and a web strategy.

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UX Planning & Information

Once the target audience, value differentiation, and strategic business analysis have been established in the website strategy phase, the project moves into the UX (User Experience) and IA (Information Architecture) phase, where the website layout, features, functionalities, user path flows, and specification document are wire framed and documented. This is the blueprint phase of the project.

Creative Design Mockups

In this phase, website designers roll up their sleeves and start applying color and designs to the wireframes submitted to them by the UX & IA team. The web designers also provide clients with a design storyboard outlining the usage of fonts and colors throughout the site.

Responsive Web Design

All websites are made to be responsive so they will work across various screens, from mobile to tablet to desktop. All frontend coding is done in HTML5, according to best practices, and a CMS (content management system) is customized to give clients the ability to update their responsive sites in real-time.

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Website Quality & Testing

Creating a high quality responsive website requires thorough quality assurance testing on multiple devices to ensure that pages load quickly and properly on mobile, tablet, and desktop. In addition, security measures are put into place and the site is tested for proper SEO performance.

Analysis & Optimization

After exhaustive testing in the QA phase, a system administrator takes the new site live and another test is performed to ensure the new customized website is performing as it was designed. During this early launch period, a team also monitors user behaviors on the website and analyzes how to improve performance in order to improve conversion rates, time on site, and repeat visits.